IHOP Changes Logo For First Time In 20 Years Because The Old Version Was Too Frowny

In a move that literally turns a frown upside down, IHOP has changed its logo for the first time in 20 years. Partly because the old version used a red swoop that was just a bit too sad.

The company found that the red banner “appeared as a person’s frown,” its Vice President of Marketing Kirk Thompson told BuzzFeed News.

That’s not the kind of negative attitude that guests want with their pancakes, he says, echoing statements in the company’s official press release.