The NFL’s bungled response to the controversy surrounding domestic abuser Ray Rice has resulted in more than just a small headache for commissioner Roger Goodell, for the league itself and for its sponsors. Over the weekend, the women’s rights advocacy organization UltraVioletannounced plans to fly planes over several NFL stadiums with banners reading “#GoodellMustGo,” while the hashtag calling for the commissioner’s dismissal dominated social media. The online protest was accompanied by a graphic image of an NFL CoverGirl Photoshopped to portray her as a victim of domestic violence, in an effort to urge the brand to withdraw its support from the league.
