Why The WWF Logo Is No Longer Blurred

For the past ten years, video content from WWE's "Attitude Era" (1998–2002) has been edited due to a lawsuit with the World Wildlife Fund over the WWF initials. All WWF "scratch" logos and references to the initials had to be blurred or edited out. This directive has now changed, at least in part.


In regards to the former "scratch" logo appearing unaltered in video packages in recent weeks, use of the symbol in flashback sequences is permitted after the organization's legal proceedings with the World Wildlife Fund were settled in the last quarter. However, it is unclear whether the permission extends to complete matches and other archival footage.

Meanwhile, WWE.com published a photo gallery Tuesday chronicling the long line of Presidents, Commissioners and General Managers that have ruled over sports-entertainment and a shot of Mick Foley donning a T-shirt with the WWF "scratch" logo on display is shown.