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Sunday, July 22, 2012

A Look at WWE's Impact on Tout

Mashable.com has an article up looking at how WWE has "blown up" Tout, a social media company they recently invested in. Here are some interesting stats from Mashable:


* The Tout promotion on RAW this past Monday helped Tout immediately jump from outside of the Top 200 in iTunes' App Store to 116 overall and from 37th to 6th in the Free Photo & Video category.

* The Tout app was downloaded more than 30,000 times for iOS and Android devices during and after Monday's RAW.

* More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com.

* More than 1 million Tout posts were viewed during and after RAW while more than 12,000 updates and replies were posted by users.

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