WWE's Get The "F" Out Turns 10 Years Old

Saturday marked the ten year anniversary of "WWE." On May 5, 2002, Vince McMahon's sports entertainment organization launched a "Get The F Out" marketing campaign and changed all references on its website from "WWF" to "WWE," while switching the URL from WWF.com to WWE.com. The next day, a press release was issued announcing the official name change from World Wrestling Federation Entertainment, Inc. to World Wrestling Entertainment, Inc., or WWE, and the change was publicized later that evening during Raw.


The name change stemmed from an abbreviation dispute with the World Wide Fund for Nature. In 2000, the environmental organization sued the World Wrestling Federation for unfair trade practices, claiming the wrestling company had violated a 1994 agreement regarding international use of the WWF initials. On August 10, 2001, an English court ruled in favor of the World Wide Fund for Nature.